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Back to list >Cardboard Display Stands Cost Breakdown: Where the Print Price Really Comes From
A transparent view of what makes up the price of cardboard display stands - substrate, plates, makeready, machine time, finishing, packing and freight - and where to reduce cost without hurting quality.
The components of a print quotation
A quotation for cardboard display stands combines substrate, prepress and plates, makeready, machine time, finishing, packing and margin, and the mix shifts with every quantity break.
Fixed costs spread across the run, which is why the unit price of cardboard display stands falls steeply at low volumes and almost flattens at high ones.
Substrate: the largest lever
Paper or board grade, weight and finish typically dominate the cost of cardboard display stands, and small specification changes move the price more than weeks of negotiation.
Ask for alternative grades in the same performance class, because suppliers know which papers run efficiently on their own presses.
Setup, plates and versioning
Plates, dies and makeready are order-specific, so consolidating versions of cardboard display stands into one run spreads the setup cost across more sellable units.
Digital processes remove plates but charge more per sheet, which is exactly why quantity decides the cheaper route for cardboard display stands.
Finishing and packing
Lamination, foil, embossing and special packing are quoted per unit or per order and are often the fastest place to control the cost of cardboard display stands.
Decide which finishes the end customer actually notices and remove the rest before touching the quality of the substrate.
Freight and total landed cost
Freight belongs inside the comparison, because light but bulky cardboard display stands can fill a container faster than the weight suggests, so ask for a loading plan early.
Compare quotations on landed cost per sellable unit rather than ex-works price, and include duty, insurance and inland delivery in the calculation.
Summary
Buyers who verify rather than assume get better cardboard display stands at the same price and spend far less time resolving problems after delivery.