Catalogues And Brochures Quality Control: The Defects That Matter and How to Catch Them
The defects most often found in catalogues and brochures, how to inspect them at each production stage and the paperwork that turns an inspection into protection.
The recurring defects
Most complaints about catalogues and brochures reduce to a short list: colour drift, registration errors, surface marks, creasing, gluing faults and wrong counts in the carton.
Defining which of these actually matter to the end customer lets you inspect strictly where it counts and practically everywhere else.
Control at the proof and first-article stage
Sign a proof and a first-article sheet for catalogues and brochures, and keep both as the reference for the rest of the run.
Confirm substrate, finish and packing on the first article, because changes after the job reaches full production speed are always costly.
In-line and final inspection
Colour bars and periodic pulls catch drift while the job is still on press, which is far cheaper than sorting finished catalogues and brochures afterwards.
Use a recognised sampling plan for the final random inspection and record measurements rather than opinions.
Testing where it applies
Depending on the market, catalogues and brochures may need rub, adhesion or migration testing, and food-contact applications carry additional requirements.
Ask for test reports on production material rather than on specially prepared samples that never saw the press.
Documentation that supports a claim
Keep the proof, the first article, the inspection report and shipping samples together in one file for every order of catalogues and brochures.
A claim supported by evidence is settled quickly; a claim supported by memory is settled by argument.
Summary
Used as a checklist during development and again before shipment, the points above prevent the most common and most expensive failures in print buying.
